G70 Instagram Story configurator

The first-ever Genesis G70 gets the first-ever Instagram Stories car configurator.

THE CHALLENGE

From the moment it was announced, the Genesis G70 was in demand. Instantly, our social fans were asking where they could buy one. But Genesis had a major hurdle to overcome. A lack of dealerships in our fledgling network. Without G70s on lots, we needed to rethink the car shopping experience.

OUR SOLUTION

So how did we deal with limited dealers? By helping prospects explore the car in a brand-new way. Our world's first Instagram Stories car configurator allowed users to build and customize their perfect G70, all on a mobile-first social platform with an audience of 400 million.

The Results

As a completely new concept, we weren't sure how the Stories configurator would be received. But social sentiment was overwhelmingly positive. And the results of a short media flight blew away our expectations:

7.9 million impressions

2.5 million clickthroughs to Genesis.com

1,470% increase over our average CTR

Press

INNOCEAN launches Instagram Stories Automotive Video Configurator for Genesis

Users can virtually customize and create their own cars thanks to the Genesis site's cutting-edge configurator.

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