About Us

We were originally founded to serve a single brand. It taught us a lot. About listening more closely, intimately understanding every touchpoint of the business, and genuinely feeling the weight of its challenges. It taught us to respond with teams and strategies purpose-built to make their message heard.

Today we are raising the voices of brands across multiple industries. And responding the way we always have. With creative, strategy, data science, digital, and production custom-built to amplify the message to a place that is undeniable.  

It’s an approach that works amazingly well. And it’s the only way we’ve ever known.

Capabilities

Strategy

  • Qualitative & Quantitative Research

  • Brand Architecture, Targeting and Positioning

  • Trend & SWOT Analysis

  • Customer Journey Mapping

Data Science

  • Predictive & Prescriptive Analytics

  • Customer Data Platforms

  • Relationship Management

  • Digital Activation ( .com, app, mobile )

Creative

  • Video Content (TVC, Short & Long Format)

  • Radio, Print, Outdoor & Digital Formats

  • Graphic Design

  • Point-of-Sale

Production

  • Production management

  • A/V Editing, Music, Voice Over

  • Animation

  • CGI & Motion Graphics

DIGITAL

  • User Experience Mapping

  • User Interface Design

  • Web / App Development

  • CRM, Email Marketing & E-Commerce

Media

  • Omni Channel Planning

  • Programmatic Digital

  • Buying Leverage

  • Investment Stewardship

Social Media

  • Listening & Strategy

  • Content Creation

  • Community Mgt & Analytics

  • Paid Social Campaigns

  • Influencer Marketing

Experiential

  • Event Production

  • Sports Marketing

  • Influencers/Athletes

  • Social/Virtual Events

LEADERSHIP TEAM

Steve Jun

Steve Jun

Chief Executive Officer

Steve Jun

Chief Executive Officer

Steve Jun guides INNOCEAN’s philosophy and leads our mission to provide our clients with our brightest thinking, exceptional service, and varied expertise. In addition to his role in the US, Steve also oversees INNOCEAN offices in Canada, Mexico and Brazil. Steve’s leadership brings a unique East-West perspective to today’s global marketplace as he steers INNOCEAN into a new era.

Tim Murphy

Tim Murphy

Chief Operating Officer

Tim Murphy

Chief Operating Officer

Keeping clients happy is job one for COO Tim Murphy. For him, looking out for our business partners means working smart, optimizing operations with the latest technologies, and helping create a solid return on all our clients’ marketing investments. Tim’s 40 years of experience across most industries at the country’s most renowned agencies is the expertise that continues to help our clients’ business succeed.

Barney Goldberg

Barney Goldberg

Executive Creative Director

Barney Goldberg

Executive Creative Director

Barney has built his career on the idea that the idea is what matters most. As a result, in 2020 Barney was selected for Adweek's Creative 100. But his reach goes beyond Super Bowl winners like “Smart Pahk” and “Elevator.” He oversees integrated campaigns throughout the agency. He most recently rebranded Wienerschnitzel which produced record sales. If anyone knows how to make a brand breakthrough, it’s him.

Ben Gogley

Ben Gogley

SVP, Media

Ben Gogley

SVP, Media

Ben Gogley is a numbers guy. Relentless, performance based and results oriented, he’s at the helm of operations for our INNOCEAN Media Group, responsible for about $1B in media billings and finding the best paths in innovation to keep us at the top of our game. Ben currently oversees the UC Davis Health, Hyundai, Genesis, Wienerschnitzel and SKS media accounts.

Bob Rayburn

Bob Rayburn

Executive Creative Director

Bob Rayburn

Executive Creative Director

Bob’s specialty is translating big ideas into complete 360-degree campaigns. Bob has brought his exceptional insights and thinking to a multitude of big brands including leading the 2016 Hyundai Super Bowl work which landed three spots in the Top 6 on USA Today’s Ad Meter. A first for Hyundai, or any auto brand for that matter. He followed it up in 2017 with Operation Better. Bob is now helming the Genesis business.

Cindy Scott

Cindy Scott

SVP, Strategy​

Cindy Scott

SVP, Strategy​

Analytical and creative, Cindy’s strengths run the gamut, from strategic planning and brand integration to operations management and global marketing. Her client-side and agency experience give her a great perspective for developing successful marketing and communications strategies, portfolio management, resource allocation, product innovation and advanced planning.

Eddie Austin

Eddie Austin

SVP, Media

Eddie Austin

SVP, Media

Eddie oversees the strategic communication planning process for all of Kia’s marketing efforts. His passion is finding integrated solutions for brands in an ever-changing marketplace. Eddie knows that in order for a brand to be heard, you have to be in the right place at the right time. For over 20 years, Eddie has applied his brand of strategic media planning to high-profile clients in nearly every industry out there with huge success to prove it.

Kirk Guthrie

Kirk Guthrie

SVP, Executive Director, Human Resources

Kirk Guthrie

SVP, Executive Director, Human Resources

Passionate about people, Kirk takes great care of our Innocean family in all aspects of HR and Office Administration. From talent acquisition and development to talent retention and DE&I, Kirk leads his team with a liveliness and caring that make INNOCEAN special. Kirk plays a big part in making Innocean an incredible place to grow a career, and create success together.

Mark Weinfeld

Mark Weinfeld

SVP, Managing Director, General Accounts

Mark Weinfeld

SVP, Managing Director, General Accounts

When companies need to launch and reposition their brands, Mark is their go-to. It’s no wonder, because Mark was one of the architects who helped drive Hyundai’s US turnaround in the late 90’s with America’s Best Warranty. Honored by Los Angeles Business Journal as one of Southern California's Most Influential Marketers, Mark is now our Managing Director for General Accounts--he leads the charge with account, strategy, social and creative teams that serve all of our non-auto clients. 

Milind Raval

Milind Raval

Managing Director, Genesis Global​

Milind Raval

Managing Director, Genesis Global​

Lightning struck twice for Milind and Innocean. We’re happy he’s back to manage the Genesis Motor America account. With over 30 years of extensive, cross-discipline experience, Milind is relentless in keeping the operations of the North American business at top performance and running smoothly. He is also the catalyst in creating global opportunities that are spot on for us, bringing the energy, expertise and leadership to drive growth and mutual success.

Nicolette Spencer

Nicolette Spencer

SVP, Head of Content Production

Nicolette Spencer

SVP, Head of Content Production

High profile, high pressure and high production value all factor into the beautiful and effective work Nicolette and her illustrious team have been producing for us for over 8years as SVP, Head of Content Production. The proof is in eight of Hyundai’s last Super Bowl spots and everything in between. With Nicolette’s leadership backed by her 20+ years in production, nothing is impossible.

Sean Gilpin

Sean Gilpin

SVP, Executive Director, Hyundai & Genesis

Sean Gilpin

SVP, Executive Director, Hyundai & Genesis

Steeped in a wide range of marketing, media and measurement expertise, Sean’s passion is maximizing investment performance. Before joining INNOCEAN as Managing Director, Sean worked for Hyundai managing their Retail Marketing and Marketing Mix Model programs. His performance-obsessed approach has led to the development of real-time predictive sales tools that lead to transformative business solutions. His commitment to delivering results is why he successfully helms our largest accounts.

Contact Us

General

Innocean USA
180 5th St. Suite 200,  
Huntington Beach, CA 92648

714.861.5200
We're Global! View all Innocean locations

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