NEWS

Take a deeper dive into recent announcements, media coverage, INNOCEAN webinars and more.

Indie Agency News: El Pollo Loco Has Thoughts About Your Leg (and Thigh) Day

Ad Age: Innocean is planting its holiday cards in areas of L.A. burned by wildfires

AdExchanger Talks Podcast: Making Your Brand Matter To The Models

LA Times: Southern California Advertising Agencies Focus On Key Campaigns; New Executive Appointments

Indie Agency News: The Creative Who Built a Grand Prix Winner Just Became INNOCEAN’s Global CEO

BuzzFeed: Automaker Genesis 'Goes Dark' On Social to Capture New Affluent Market

Ad Age: Group 7—behind the latest TikTok trend, and how brands such as Pizza Hut and Hyundai are activating

Ad Age: Why NEFT Vodka will be yelling in all caps across socia media today

The Howler: Little Bird, Lots of Realness: Ciclope 2025 Recap

LBB: Inside the Dead Ad Society, the Anti-Awards That Celebrates Killed Ideas

Indie Agency News: 8 Years, 1 Agency, 1 Big Promotion

Ad Age: The top 5 AI marketing activations to know about right now

MediaPost: El Pollo Loco Celebrates National Chicken Month With $1M In Free Chicken, AI Contest

Ad Age: The top 5 creative campaigns to know about right now

Ad Age: Innocean hires Goodby Silverstein & Partners’ Leslie Barrett as first president

Ad Age: Inside Hyundai’s new Palisade campaign with Parker Posey

Outside: When AI Failed to See Who Belongs Outdoors, This Photographer Set Out to Re-Train It

Indie Agency News: INNOCEAN USA Pulls Rainbows From The Sky For Genesis

Marketing Dive: Hyundai pitches hybrids as ‘Best of Both Worlds’ in Paris, Texas

Marketing Dive: Why El Pollo Loco’s rebrand invites diners to ‘Get Loco’

DesignRush: Hyundai’s IONIQ 9 Turns Its EV into a Shared Space for the Modern Family

Fast Company: AI generators say there are no Black surfers. This group is out to change that

Adweek: Innocean Wins El Pollo Loco Creative Account

Event Marketer: What’s Trending in Agency Office Layouts and Workflows

MediaPost: Kia TikTok Creator Car Configurator Named Best In Auto Marketing For 2024

ADAGE: HOW HYUNDAI IS ADVERTISING AMAZON CAR BUYING

MEDIAPOST: KIA ROLLS OUT CONFIGURATOR VIDEOS ON TIKTOK

ADAGE: HYUNDAI GETS THEATRICAL IN PLUGGING ITS VEHICLE SAFETY SCORES

ADAGE: HYUNDAI'S OLYMPICS AD TELLS PARENTS IT'S OK TO GIVE KIDS A BREAK FROM SPORTS

ADAGE: WHY HYUNDAI IS GOING ALL-IN ON EV MARKETING AS OTHER BRANDS SOFTEN THEIR STANCE

WHAT'S BRAND LOVE GOT TO DO WITH IT?

ADWEEK: MEDIA ALL-STARS ARE EMBRACING CHANGING TECHNOLOGY

SHOOT: Gui Borchert Joins INNOCEAN USA As Executive Creative Director

Brand Innovators: SeaWorld Celebrates 60th with New Brand Campaign

Ad Age: Hyundai is handing its Instagram to other brands for Super Bowl weekend

Muse By Clio: A Peek Inside Innocean's Bold Rebrand

Adweek: Honoring Indispensable, Behind-the-Scenes Business Leaders

OVERCOMING AGEISM IN ADVERTISING

CONNECTED CUSTOMER JOURNEYS IN THE METAVERSE

TAKING ON GIANTS: TOOLS OF CHALLENGER BRANDS

THE EVOLUTION OF BRAND VALUES: HOW DO WE REACH GEN Z?

PREDICTING THE FUTURE BY LISTENING TO OUR PAST

REDEFINING PRIVACY WEBINAR