Going behind the Wienerschnitzel curtain.
We decided to tackle hot dog misperceptions head on with a campaign that offered a daily glimpse inside a typical Wienerschnitzel restaurant. Centered around two employees, Todd, a relatively young newbie with an affection for hot dogs, and Lisa, the store’s manager who makes sure everything runs tip-top. With quirky humor and charm, we showed the high-quality food, passionate employees, and showcased the brand in fresh, friendly, contemporary way. From packaging, to point-of-purchase, and a complete social overhaul, we set out to change perceptions of hot dogs and make this beloved brand fun and distinctively Wienerschnitzel.