In showcasing the longevity of the new TUCSON, we turned to the one thing that’s just as reliable—the unwavering love of the family dog. Just like the TUCSON, our four-legged friend is there through thick and thin. From mile 4,095, all the way to mile 75,001. And beyond.
The message of longevity resonated, as the spot was named most effective ad of the month by The Drum at launch. “It’s a great example of why animals can be such an asset to an ad… emphasizing the lasting relationships we have with our cars as well as our pets.” the leading marketing publication went on to say. The campaign proved once again that successful work is almost always informed by razor-sharp strategy.
Source: The Drum
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