Work

Pacific Life sees the bright side.

With art and optimism, Pacific Life reassures customers of a great future.

Pacific Life needed a refresh.

Not just in their creative work but in their branding message in the face of the current climate. While many were becoming uncertain and cautious as a result of the COVID environment, Pacific Life’s affluent consumer base felt confident they could weather the storm and remained optimistic about their future. Pacific Life needed to speak to this optimism.

Championing the optimism of “Trust in your Tomorrow.”

We took on the mindset of the Pacific Life consumer and set out to make two films that would stand out from the life insurance sea of sameness. We created an optimistic world that reflects and celebrates positivity. Every frame felt like a work of art and encouraged consumers to make every moment equally beautiful and encouraged them to “Trust in Your Tomorrow.”.

Results

AWARDS

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Innocean USA
180 5th St. Suite 200,  
Huntington Beach, CA 92648

714.861.5200

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