Beyond its creative work, Pacific Life also needed to evolve its branding message in the face of the current climate. While many were becoming uncertain and cautious as a result of the COVID environment, affluent consumers felt more confident that they could weather the storm and, therefore, remained optimistic about their future – as well as the future of their loved ones. Pacific Life needed to speak to this optimism.
We took on the mindset of the Pacific Life client and set out to make three films that would stand out from the life insurance sea of sameness. We created an optimistic world that reflects and celebrates positivity. Every frame felt like a work of art and encouraged clients to make every moment equally beautiful and to celebrate a life fulfilled.