Not just in their creative work but in their branding message in the face of the current climate. While many were becoming uncertain and cautious as a result of the COVID environment, Pacific Life’s affluent consumer base felt confident they could weather the storm and remained optimistic about their future. Pacific Life needed to speak to this optimism.
We took on the mindset of the Pacific Life consumer and set out to make two films that would stand out from the life insurance sea of sameness. We created an optimistic world that reflects and celebrates positivity. Every frame felt like a work of art and encouraged consumers to make every moment equally beautiful and encouraged them to “Trust in Your Tomorrow.”.