The PALISADE was designed with families in mind, and all the beautiful mayhem that comes with them. For the campaign effort we wanted to show off its stylish lines inside and out and one of its newest technology features and have a bit of fun in the process. For TV, we partnered with award-winning director Jim Jenkins to tell the story of a how a family’s trip to the county fair doesn’t go quite as planned. Support for the effort included social, out of home, radio and point-of-sale executions.
