WE DROVE, BUT AMERICA MOVED US.
Many Americans never get the chance to experience New Year’s Eve in Times Square. So Kia wanted to share the world-famous numerals firsthand in a cross-country journey. In return, Kia fans let us know what moves them. We started in LA, with the numerals being towed behind a 2022 Kia Telluride and followed by the all-new, all-electric Kia EV6. We stopped in nearly 15 states, giving Kia fans the chance to interact with the numerals and share their inspirations for the new year. Fans were given the opportunity to have their photo taken and placed on a 2022 inspiration board. Kia arrived in Times Square in time to deliver the numerals. But more importantly, we brought along hopes and dreams for the new year.