For our biggest launch of the year, we turned to father-daughter acting duo Kevin and Sosie Bacon to help show that when the Dads are jumping on the EV bandwagon, you know it’s time to go electric with the first-ever IONIQ 6.
We’ve heard how going electric can save the planet. And automakers have told us ad nauseam that EVs are the future of driving. To convince viewers to make the switch to the IONIQ 6, we knew we needed a completely new message. And we all know that no one wants to be last to the next big thing.
