Montgomery, Alabama, is a city rich with culture. It’s a cornerstone of the civil rights movement. And, home to the heart of Hyundai’s largest manufacturing plant in North America.
To celebrate Black History, we wanted to make a lasting impact for the city that always welcomed Hyundai with open arms. We recognized this opportunity and brought this idea to Hyundai to launch The Progress Project by Hyundai, an initiative to celebrate Black History by helping to ensure Black-owned businesses that built Montgomery continue to thrive.
Team members at Hyundai Motor Manufacturing Alabama nominated local businesses in their community that could use support. From there, three incredible Black-owned businesses were chosen to receive a $15,000 grant each from Hyundai to go towards improving upon their business.
Over the next months, we followed the progress made by each of the businesses and shared their incredible stories and final reveals for each establishment on Hyundai social channels throughout the month of February to celebrate and honor Black History.
As a result of this momentum, Hyundai will be continuing this initiative for a second year–extending its resources to a new community to help ensure the small Black-owned local businesses there that are integral to the community, continue to thrive.