Finding the magic that connects Hyundai and Disney.

How to celebrate an epic 100th anniversary.

Celebrating Disney’s 100th Anniversary. What should Hyundai bring to the party?

Disney was celebrating its 100th anniversary and Hyundai was proud to be part of it. The question was - what values do these two iconic brands share and how do we express that with the world? The answer soon became clear to us - both brands inspire magical experiences every day of your journey.

Put them together and the TUCSON is what you get.

To further drive consideration for the TUCSON, we demonstrated all the tech that helps enhance your journey. Magical tidbits like a Digital Key, Wireless Charging, Bluelink Remote Car Finder, and Voice Recognition.

Think Happy Thoughts.

To bring these magical experiences to life, we tapped into the nostalgia of two classic Disney songs - “You Can Fly” and “Hakuna Matata”. We helped demonstrate the thrill of driving a TUCSON, and all the wondrous encounters you may stumble upon along the way.



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