We wanted to show how dedicated Hyundai is to such a serious and important cause, but still be able to delight viewers with the brand’s signature tone of smart, humorous TV spots. This relatable moment of a father teaching his son to drive is a story about a father’s reflection, and his son’s resilience and excitement for his future.
September is Pediatric Cancer Awareness month, and Hyundai is proud to support this important cause with Hope on Wheels, which makes a donation from every new car sold to research grants. This year, more than 820 U.S. dealers will award $15 million in research grants, bringing the total up to $200 million since the program’s start in 1998.
Disclaimer: For every new Hyundai vehicle purchased, $14 is donated by Hyundai to Hyundai Hope on Wheels. Funds are used for pediatric cancer research grants and to raise public awareness. For more info please contact 1 (800) 500-HOPE or visit HyundaiHopeOnWheels.org
