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HYUNDAI HOPE ON WHEELS® – FATHER & SON

When it comes to fighting childhood cancer, we’re thinking of every mile.

PAIRING POWERFUL EMOTIONS WITH A LIGHTHEARTED TWIST.

We wanted to show how dedicated Hyundai is to such a serious and important cause, but still be able to delight viewers with the brand’s signature tone of smart, humorous TV spots. This relatable moment of a father teaching his son to drive is a story about a father’s reflection, and his son’s resilience and excitement for his future.

ABOUT HYUNDAI HOPE ON WHEELS.

September is Pediatric Cancer Awareness month, and Hyundai is proud to support this important cause with Hope on Wheels, which makes a donation from every new car sold to research grants. This year, more than 820 U.S. dealers will award $15 million in research grants, bringing the total up to $200 million since the program’s start in 1998.

Disclaimer: For every new Hyundai vehicle purchased, $14 is donated by Hyundai to Hyundai Hope on Wheels. Funds are used for pediatric cancer research grants and to raise public awareness. For more info please contact 1 (800) 500-HOPE or visit HyundaiHopeOnWheels.org

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Innocean USA
180 5th St. Suite 200,  
Huntington Beach, CA 92648

714.861.5200

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