Hankook wanted to communicate the essence of their tire brand to consumers but the message was getting lost. Famous for their unrelenting commitment to excellence, they needed a way to translate that into their brand story and at the same time capitalize on their status as the Official Tire of Major League Baseball.
We teamed up with L.A. Dodgers pitching ace Clayton Kershaw and created a pair of national broadcast spots to tell the Hankook story. We drew the comparison between Kershaw and Hankook and the commitment to excellence it takes to become the best in the world. Driving enthusiasts and baseball fans could relate. The campaign featured social, retail point-of-sale and digital as well.
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