Fact: golf has evolved beyond club sandwiches and plaid pants. One of the fastest growing recreational sports amongst Millennials, it’s not just more popular than ever. It’s more modern, more stylish and more inclusive, too.
So, when it came time to build hype for The Genesis Invitational at the famous Riviera Country Club in LA? We couldn’t settle for par. Our Make The Game Your Own campaign issued a bold invitation to golfers old and new – come in, grab a club and play your way.
Onsite, guests were treated to first-class Genesis hospitality and hands-on experiences like our Dryvebox drive simulator. On social, we rolled out dozens of pieces of engaging, real-time content and event coverage with up-and-coming golf stars like Jake Hutt and Snappy Gilmore.
Two opposites. One tee time. Endless fun. In our YouTube episode, Pairings: The Challengers, we brought PGA Tour champ Max Homa together with trick shot sensation Snappy Gilmore. Featuring one-handed golf drives and friendly competition, the piece was a hit with our golf enthusiast audience – and it showcased what Make The Game Your Own is all about.
