Two big model launches. One big mission: stand out in a sea of automotive content on social. So how did we break through and break the mold? By leaning in to the exploding popularity of Instagram-based digital art. We commissioned 15 buzzworthy, cutting-edge digital artists from around the world to reimagine the 2022 Genesis G70 and the first-ever Genesis GV70 performance SUV. Together, their pieces make up our fan-favorite Genesis Artist Series. Each work is custom made to command attention and be truly thumb-stopping. And each one puts Genesis at the forefront of modern luxury and design.
Filled with boundary-pushing digital art inspired by the performance and design highlights of each Genesis model, the Genesis Artist Series is a curated, always-on art gallery. One you can view anytime on Instagram Guides. From Stories showing how the art was made to custom scoring to mind-bending infinite motion loops, it’s a social-first campaign that puts imagination in the driver’s seat.