The Blind Test Drive

Sometimes all it takes to convince people to believe in new safety technology is a bit of faith, trust, and the actions of a 20-year veteran stunt driver. 

The Challenge

Hyundai wanted to introduce their latest breakthrough in safety technology in a visceral and memorable way that could be shared as well. 

THE Strategy

Let the Genesis be the hero and demonstrate what its smart safety features are capable of.

OUR Solution

With the help of a veteran stunt driver Rhys Millen, a series of extreme demonstrations were created to show off the capabilities of the Genesis' new Sensory Surround Safety Technology-a system the driver is literally entrusting his life to. 

The Experience

With great power comes great control:

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