The Chase" was the most watched ad on YouTube in February according to the YouTube
, a monthly showcase of the 10 most engaging ads that people watch on YouTube. All three Hyundai Super Bowl spots were included among the top 10 most-watched
ads - including #3 "First Date" and #6 "Ryanville.
Super Bowl 50 was the third most-watched U.S. TV event ever, with nearly 112 million viewers. In addition to the TV reach, the Super Bowl provided Hyundai with huge social media, PR and digital benefits, including spikes in social chatter and Hyundai.com website interaction.
Hyundai also received the largest amount of PR exposure, or earned media, according to 4C Insights. The Hyundai Super Bowl commercials were rebroadcast more than 2,000 times across the globe in news segments.