NFL DRAFT DAY 2031

THE CHALLENGE

Highlight Hyundai's partnership with the NFL by making the
fan experience better through engagement. 

THE STRATEGY

Focus on the NFL fans and their families by giving them a
better way to engage and share their passion. 

OUR SOLUTION

An online campaign called "Draft Day 2031" that features
Mike Mayock, and is directed toward parents that want to inspire their kids'
dreams of one day playing in the NFL. 

THE EXPERIENCE

An interactive hub that displays a short mockumentary
featuring NFL draft guru Mike Mayock. Followed by a call-to-action to allow
visitors to create their own UGC Draft Day 2031 video.
 
In the latest addition to the #BecauseFootball campaign, Hyundai's Draft Day 2031 celebrates the families, and ultimately the future of the NFL, in a playful and entertaining way. We've created a charming mockumentary-style piece of
content that encourages NFL fans to make a shareable video of their favorite
little football stars.

It also works as a base for what will be an evergreen hub titled "BecauseFootball.com" which will be modular to every future campaign Hyundai does for the NFL partnership.



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