An interactive hub that displays a short mockumentary
featuring NFL draft guru Mike Mayock. Followed by a call-to-action to allow visitors to create their own UGC Draft Day 2031 video.
In the latest addition to the #BecauseFootball campaign, Hyundai's Draft Day 2031 celebrates the families, and ultimately the future of the NFL, in a playful and entertaining way. We've created a charming mockumentary-style piece of content that encourages NFL fans to make a shareable video of their favorite little football stars.
It also works as a base for what will be an evergreen hub titled "BecauseFootball.com" which will be modular to every future campaign Hyundai does for the NFL partnership.