Lines of Hope

Make a positive impact on an African village and the hundreds of children living there by sponsoring an orphanage.

THE Challenge

Create an emotional and effective campaign to raise 25k in one month for the children's orphanage's three greatest needs: beds, shoes and school supplies. 

THE Strategy

Give orphaned children the chance to tell their own stories across several social networks. All social postings were designed to raise awareness, encourage reposts and ultimately lead to a video posted on the crowdfunding site Indiegogo. 

OUR Solution

We gave the children a voice that transcended all language barriers. Each child was given an Etch-A-Sketch and asked to draw the things they needed. The entire trip was documented with GOPRO cameras and edited down to a 3-minute fundraising video. We created Lines of Hope Tumblr and Facebook pages filled with shareable content. 

The Results

27k
RAISED IN ONE MONTH
In one month we exceeded our goal and raised $27k. As a result of everyone's donations over 980 Kenyan orphans received a bed, a pair of shoes and enough school supplies to last them until the end of the year. 

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