Hyundai Hank

Packing 8-inches into 6-seconds makes for creative stories about what cool features the Sonata has to offer. 

The Challenge

Hyundai wanted to create awareness of all of the new features of the 2015 Sonata without the traditional ad brochure look and feel. 

Our Solution

“The Big Adventures of Hyundai Hank” follows the story of an 8-inch action figure as he embarks on small-scale adventures in a (literally) big world. Filled with equal parts playfulness and curiosity, Hank's adventures tell creative stories about the 2015 Sontata's many features.

Gallery

 #HyundaiHank
See more on Vine.

The Results

80K+

VIEWS/LOOPS ON VINE

20%

GROWTH IN FOLLOWERS

0

ALL DONE WITH ZERO PAID MEDIA
Setting their eyes on Vine-a platform that's perfect for telling 6-second bite-sized stories in non-traditional ways-allowed Hyundai to organically expose themselves to a younger creative community who isn't always looking for car information, but isn't opposed to being entertained.

Let's tell your story

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