Hankook Tire America

Chris Burkard races daylight on Hankook Tires.

THE CHALLENGE

Create Hankook Tire America's first advertising campaign dedicated to the U.S. market. Build domestic presence by telling the story of Hankook's adherence to unwavering product innovation through TV, print, and digital components.

THE STRATEGY

Help Hankook tap into the American enthusiast community by teaming up with individuals who embody the 'Never Halfway' mindset.

OUR SOLUTION

We captured the spirit of the "Never Halfway" lifestyle by showcasing famed nature photographer Chris Burkard and his journey through the American landscape, as he cruises up the Pacific Coast Highway with his Hankook Dynapro MT off-road tire-equipped SUV, on his way to Big Sur to capture a quintessential California sunset. 

Let's tell your story

Contact us to see how we can help.