OUR SOLUTION
In an attempt to tell a holistic story and create both an in-person and digital splash at Hankook's first MLB All-Star experience, a 30' x 30' space was utilized to house the massive custom pinball machine. IWA built this Hankook's Pinball Park incorporating Hankook's top line tires as part of the target as well all of the graphics. Multiple baseball / sports focused social influencers were hired to capture content and promote Hankook's presence in DC over the course of the event. Hankook's activation presence stayed true to the organization's core principles and spoke dynamic and innovation within the world of professional baseball.