EDUCATION ONE

BEYOND AVERAGE

THE CHALLENGE

Author, Harvard Educational Neuroscientist and
TED Speaker Todd Rose wants to unbreak the educational system. His premise is
simple and makes plenty of sense: when you teach to the average and try to
reach everyone, (as our outmoded educational does) you in fact reach no one
efficiently. 

THE STRATEGY

The good news is that recent advances is neuroscience and
personalized teaching technology give us the ability to go "beyond average" in
a cost efficient way that will revolutionize our schools and impact our culture
and economy in untold positive ways. 

OUR SOLUTION

This video was created to launch the
Beyond Average movement. It's designed as a support piece for live events and
as a stand-alone piece, sent along with branded educational kids as well as a
greeting video for the homepage.

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