Our game plan

For Innocean, a winning game plan is centered around one goal: putting fans first. By zeroing in on their top interests, such as football, we are able to show fans that Hyundai shares that common interest and wants to celebrate everything about it. Working with Hyundai, we not only won the most-effective Super Bowl ad by emotional and practical standards with Operation Better in 2017, but we've also continuously scored high with AdMeter and ADDY Awards since 2015. Imagine what we can do for you in Super Bowl LIII - let's win the big one together!

The Results

Operation Better

• 41 million views in 5 days
• #1 most attention-grabbing spot
• #1 most effective spot
• #1 in ad effectiveness
• #1 on Ad Age's viral video chart
• Merit in One Show
• Shortlist in Association of Independent Commercial Producers Awards
• Finalist in New York Festivals (3 categories)
• Shortlist in Cannes Lions
• Finalist in London International Awards

First Date

• #1 AdMeter 2016 Super Bowl
• Silver in 2017 National ADDY Awards
• Silver in 2017 Graphis Advertising Annual

Ryanville

• #5 AdMeter 2016 Super Bowl
• Silver in 2017 Graphis Advertising Annual

The Chase

• #6 AdMeter 2016 Super Bowl
• Gold in 2017 Graphis Advertising Annual

Fishing Trip

• Shortlist in One Show
• Silver in 2017 Graphis Advertising Annual
• Outstanding Online Video in Internet Advertising Competition
• Winner in Communication Arts Design & Advertising

D-Gate - We Don't Judge Campaign

• Bronze in 2017 Clio Sports
• Silver in 2017 National ADDY Awards

More Successful Work

Operation Better GMA Edition

Better

Field Goal

Homecoming

NFL Draft Day

Draft Day (Case Study)

Put Your Profile on the Line (Case Study)

The Team

Contact

Angela Zepeda • CMO