Our specialty is helping challenger brands take on the big boys. Just ask us about every single client we have. If you’re outspent and outshouted, we can help you outsmart the big brands and help your brand get heard.
Read on to learn more.
If you want the odds stacked against you, try selling hot dogs in a fast-food market crowded with huge fan favorites like burgers, pizza and tacos. But that’s just what we did for Wienerschnitzel. By getting into the heads of customers, we were able to identify a new opportunity, then we developed a genius strategy and executed standout creative. Check out our top dog results.
A newcomer arrives to take on the Old Guard. Talk about your challenges. How does a little-known luxury kitchen brand like Signature Kitchen Suite even break into the sea of well-established giants, let alone make waves? By seeing opportunities in a changing market, developing a strategy and custom target, and delivering a message that landed. It was the perfect recipe for success.
As a challenger brand, Hyundai goes up against Ford, Toyota and GM who have huge budgets and seemingly endless resources. In order to be heard, Hyundai wanted to swing for the fences on the biggest stage of all, the Super Bowl. Armed with strategic brilliance and spectacular creativity, Hyundai didn’t just become the #1 Automotive ad in the game, it also achieved #1 Admeter status, year after year, unseating reigning champ Budweiser and outshining the largest spenders in all categories. Hyundai managed to beat down the Goliaths on a David budget.
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