NFL | Cover 2

The Hyundai Santa Fe brings everyone together, even the NFL's biggest rivals.

THE CHALLENGE

Show how the all-new Hyundai Santa Fe brings people together in a content series to air during key matchups in NBC's Sunday Night Football broadcast.

OUR SOLUTION

We invited former NFL rivals to star in a series we called Cover 2. Instead of going head-to-head, we had NFL legends like Hines Ward and Ed Reed, Stephen Jackson and Patrick Willis, and Brett Favre and John Randle sit side-by-side in an all-new Santa Fe to share their stories. Some of these guys hated each other on the field and this would be the first time they appeared together or even spoke to one another since that time. The rivals drove around the city and demonstrated how the Santa Fe has the power to bring anyone together for some real quality time.

Let's tell your story

Contact us to see how we can help.

more work