With mobile visits surging, Hyundai decided to redesign its mobile site – to be simpler, more informative and engaging.
Hyundai learned more users were visiting off WiFi. So the site was re-tooled to improve load times. By converting color schemes and using larger images, readability and viewing was improved. In portrait and landscape mode.
By adding more relevant videos, Hyundai provided a richer content experience.
Navigation was re-tooled to make it easier to find specific models. And the whole site was made more interactive, by adding features like a 360 spin.
In the end, JD Power gave Hyundai the #1 ranking among all automotive mobile sites. Another first for Hyundai.